I relocated to Copenhagen from Ynys Môn in 2014.
I've been making money on the internet since 2008, and that's pretty addictive!
I work across the stack: product, design, code, sales, and delivery.
I also build a bunch of projects to stay sharp and satisfy my curiosities.
2023-present
Currently at wawa fertility
building software for the (fascinating!) fertility space.
The fertility space is a vertical that is ripe for disruption; there are so few good tools.
There are many point solutions, but few are integrated with each other. We're breaking down those silos and
building an all-in-one platform for fertility clinics. We handle everything: patient intake, communication, ART flow, cryostorage,
finance (including US insurance RCM), digital document signatures, and more.
I love getting to spend time on-site with clinics and getting into the details of the work they're doing.
2022-2023
Head of Product at All Gravy. We built lots of interesting things to make understanding and managing shift-workers easier, but I specifically liked what we did to simplify the analysis of/communication with larger organisations by treating the organisation as composable cohorts instead of something rigid. Managed design, product, and roadmap.
2016-2022
Principal Product Manager at Tradeshift I was involved in many things during my time at Tradeshift. Most notably our Data and Data Products initiatives, our first Tradeshift Buy customer go-live, and various platform-wide transformational UX initiatives. In practice that was a mashup of platform/infra, reporting/analytics, machine learning, and master-data wrangling. I was responsible for 10+ people, and drove the product roadmap, design, and delivery.
2014-2016
UX Designer at Citrix. I worked on GoToAssist, refining the onboarding experience and designing mobile apps. I was lucky enough to share an office with the wonderful Podio team, from whom I learned so much.
2008-2014
Freelance design work for SaaS tools, building icon packs, and learning how to make money on the internet.