AvailableWhen? is a simple web service for freelancers to let people know when they’re available for work. It also allows potential employers to track users & get notified when they’re free for work.


Date
Q1 2014


Client
Metronomik


Branding

The branding was to be clean and simple, to reflect the nature of the site. The logo is intended to be a switch, indicating the simplicity of users being able to toggle when they’re available.

I created two styles of logo: a wider version to go in headers & allow for a tagline; and a square version which was better suited for social networking profiles.

Landing Page

We prioritised converting employees over employers in what was somewhat of a chicken-and-the-egg scenario. I hoped that by trying to attract more employees (which was an easier sell), it would in turn attract more companies to join. We went for a bold yellow for our call to action after a few revisions.

Profile

The profile is intended to be a simple way for people to publicly share their availability, as well as a way for the service to convert new users.


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